With extensive experience in marketing, Peter serves as President and CEO of Creative Concepts DVR Inc. He is in charge of overseeing new market development, long-term strategic direction and the overall vision of Creative Concepts. Peter helped facilitate this company's dramatic expansion and played a leading role in growing Creative Concepts into one of the Largest Promotional Advertising Companies in Canada.

Prior to joining Creative Concepts, Peter received a degree from the University of Alberta with specialization in Athletic Therapy. He is proud of achieving his M.A.S. (Master Advertising Specialist) and serving as President of the Alberta Chapter of Promotional Products in 2002. "Nobody cares how much you know until they know how much you care" is his trademark quote which characterizes the role his staff play in this dynamic company. One of the most important values he prides this company on is its healthy and thriving culture.